Half a day on the thing that’s holding your events back.
Not every challenge needs a full Advisory engagement. Sometimes the direction is clear and one thing is stuck: leaders who want different things from the same events, results leadership doesn’t act on or data you can’t get from the teams who own it. Peilmark’s private workshops bring the right people together to work on exactly that, tailored to your organization.
Leadership Alignment
Agree what events should achieve.
When everyone has a different version of success, the event team ends up chasing all of them. This workshop brings leadership and the people responsible for delivery into one room to agree what the program should contribute to the business.
Preparation includes a document review, a short survey and a discovery call with key stakeholders. Afterwards you receive a summary of what was agreed and initial KPI recommendations for your priority formats, a shared starting point for planning and measurement.
Business Language for Event Leaders
Make your results count with leadership.
Plenty of event reports are full of numbers and still leave leadership asking “so what?” This workshop helps event leaders explain what the evidence shows, how it connects to business priorities and where more evidence is needed. Bring your own reports, decks or dashboards and work on the real thing.
Cross-Departmental Leadership Without Authority
Get cooperation from teams you don’t manage.
Your events depend on colleagues in sales, product and finance who don’t report to you. “Please send me your numbers” has never been much of a strategy.
In this workshop you map whose involvement matters, make asks that connect to their own goals and work out where executive sponsorship moves things forward. Bring a current challenge with another team and leave with a plan for how to approach it.
How the workshops run
Workshops run online by default and on site on request. Who’s in the room depends on the purpose. Leadership Alignment needs the decision-makers and the people responsible for delivery, while the other two are built for the event and marketing professionals who apply the skills.
Something else on your mind?
These three are Peilmark’s core offerings, not the full list. If your portfolio has a specific challenge, Peilmark can build a workshop around it.
Open workshops
Open workshops on topics around strategic event management are held throughout the year. You’ll find the planned dates here.
Dates for 2027 coming soon.
When a workshop won’t cut it
A workshop tackles one defined challenge. If you need a measurement framework and support putting the portfolio approach into practice across teams, Portfolio Advisory is the better fit.
Not sure which one fits?
Tell Peilmark what you want to address and who needs to be involved. A 30-minute call is enough to find the right workshop and level of tailoring.