Events mean business.
Events are one of the biggest investments your marketing makes. Peilmark helps B2B companies get clear on what that investment should achieve and how each event contributes to the goals of the business.
Every event needs a job. The whole portfolio needs a purpose.
A single event can hit every target while your events as a whole miss what the business needs. ROI answers one question well: did this event pay back its cost? It can’t tell you whether each event is doing the job it was given.
Priorities shift and familiar formats keep their slot. Without a shared basis for decisions, the same debate comes back every planning cycle, usually with the same slides. Peilmark works with leadership and the teams involved to agree what the portfolio should achieve and how its contribution is assessed.
The portfolio approach, in four phases.
-
01
Why does this investment exist?
Leadership agrees which business goals events support and what contribution is expected, before anyone books a venue.
-
02
What job does each event have?
Each event gets a clear role and a priority audience. Format, content and targets follow from that role.
-
03
What counts as evidence?
The teams agree what to measure and who delivers which data by when. Everyone involved knows their part.
-
04
What happens next?
Review the mix as results come in and priorities change. Then double down, rebalance or exit based on the evidence.
Put the approach to work.
Portfolio Advisory
For teams ready to manage all their events as a portfolio. Peilmark aligns leadership and sets up the system with the teams responsible. Tracking and reporting are tailored to your business, so your team can run it on its own.
Explore Portfolio Advisory →Workshops
Sometimes a little direction is all you need. Half-day sessions on one specific challenge: aligning leadership on what events are for, presenting results in the language of the business or getting cooperation from teams you don’t manage.
Explore Workshops →EPM
A 2,000-person conference and a dinner for 12, on the same scale.
EPM is Peilmark’s own event portfolio management software, built to score every event against the objectives you set, weighted the way your business works. Formats with completely different goals become comparable, so you can see where the mix is working and where it needs rebalancing. Early access 2027.
Explore EPM and join the early-access list →Built on experience inside the business.
Stephenie Lintl-McLean brings over 25 years in corporate events to Peilmark. She started as a project manager in a full-service agency, then spent many years leading event strategy in-house, much of it at a global asset manager where portfolio thinking is the day job. Since 2020 she has worked independently with clients to connect event decisions to business priorities.
Meet Stephenie →
“She not only ensured that every event had a clear purpose and business impact but also knew how to bring leadership along on the journey.”
“She knows how to challenge the bigger picture and create a portfolio approach because she sees the business case faster than anyone I know.”
Clients include
ZoomBoldpushAppodealThe GramInnov8rs
How well do your events serve your business?
Let’s find out.
You bring your priorities and event calendar, and we’ll take a first look together.
Not ready to talk yet? See where your portfolio stands with the Event Portfolio Scorecard →