Event strategy from a portfolio management point of view.
Your event budget is an investment portfolio. Are you managing it like one?
Event portfolio management means funding and judging events as one investment. Why case-by-case reviews get expensive, and the four steps that fix it.
Measuring Event ROI: A guide to getting the most out of your events
How to measure event ROI: which metrics show business value, which to retire, and how to report event results to leadership.
What is Strategic Event Management?
Strategic event management runs all your events as one program that serves the business. What it means, how it differs from strategic meetings management and where…
What the ROI-ROE-ROO?
ROI, ROE and ROO each measure something different. When to use which, where each falls short and how to compare events across your portfolio.
Event Tiers Explained: How to Classify Your Event Portfolio
Event tiers classify events by strategic importance, not size or budget. How to tier your event portfolio, with a simple test and industry examples.